Is your practice, one of your best kept secrets?

OptimEyes UK welcomes Kathleen Martin whose marketing experience & knowledge of the industry will be invaluable

Over the last few years the health service has changed quite dramatically and you will undoubtedly have been affected by these changes.

The drive to offer an efficient, cost effective service has meant a reduction in NHS waiting times in many areas. This has resulted in the re structuring of private services which have also become highly competitive.

Patients have more choice than ever before and wider access to information.
 What sort of information does a patient or referring body have about you and the service you offer?
  Is the information about you and your service up-to-date, comprehensive and easy to locate?
 You probably update your skill base regularly to improve your practice. You may have widened the range of services on offer. Are patients and referring bodies aware of this?
 Maybe you have tried to increase awareness with limited success?

As an individual, you may not want or need a comprehensive marketing package, but may benefit from assistance with individual marketing activities.