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Advertising

News Stories

The old adage ' all publicity is good publicity', is not always relevant. In a medical setting, stories related to interesting clinical developments can turn into a political debate or adopt a negative slant about postcode lotteries or worse. In a clinical setting, it is helpful if publicity is appropriate and managed.

It cannot be assumed that just because a Consultant is highly skilled, and respected by his peers that referring partners or patients are aware of this. It is helpful to communicate success at the right level to the right audience.

OptimEyes UK can help by ;-

Writing articles for local newspapers
Writing press releases about new technology / news stories for newspapers & TV
Produce articles for associated journals ( G.P. Optican, Magazines) etc.

It is important to create an advert that highlights the benefits of your service. The headline must grab attention and the desired response should be obvious, or there is little point in advertising.

Information in medical advertisements should be factual, without claims or comparisons and should follow the guidelines of The General Medical Council.

It is important to know your target audience and which media they respond to, the readership circulation and whether direct advertisements are needed or whether an article or advertorial might suffice.

OptimEyes can help by;-

Designing the advert, and arranging it's position / schedule
Writing an advertorial
Linking an associated article with the advert when appropriate.

Additional articles ( no longer archived) also appeared in

The London Metro, The Blind News, NewsLetter-Northern Ireland, The Evening Standard, Staines Guardian, Woking News & Mail, Sky TV & Channel 5 News & Look South News
The Independent also ran a story about donor cornea shortages

OptimEyes UK provided the story / press release for the following articles, some of which also appeared on National and International TV.

scots

The New Zealand Herald

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