Advertising

It is important to create an advert that highlights the benefits of your service. The headline must grab attention and the desired response should be obvious, or there is little point in advertising.

Information in medical advertisements should be factual, without claims or comparisons and should follow the guidelines of The General Medical Council.

It is important to know your target audience and which media they respond to, the readership circulation and whether direct advrtisements are needed or whether an article or advertorial might suffice.

OptimEyes can help by;-

Designing the advert, and arranging it's position / schedule

Writing an advertorial

Linking an associated article with the advert when appropriate.

The old adage ' all publicity is good publicity', is not always relevant. In a medical setting, stories related to interesting clinical developments can turn into a political debate or adopt a negative slant about poscode lotteries or worse. In a clinical setting, publicity should be appropriate and managed to avoid any links with negativity.

It cannot be assumed that just because a Consultant is highly skilled, and respected by his peers that referring partners or patients are aware of this. It is helpful to communicate successes at the right level to the right audience.

OptimEyes UK can help by ;-

Writing articles for local newspapers

Writing press releases about new technology / news stories for newspapers & TV

Produce articles for associated journals ( G.P. Optican, Magazines) etc.

Our Focus is Your Vision